Hey T-Mobile customers! AT&T wants you in their camp, and they’re willing to pay up to $450 in credits to lure you there.
Going beyond recent moves to uncouple device and service costs as T-Mobile has done, AT&T today announced that it is offering up to $450 in credits for customers switching to the carrier from T-Mobile. The offer consists of two parts: up to $250 for trading in their current smartphone and an additional $200 for transferring their wireless service to AT&T.
The past year has seen T-Mobile attempting to shake up the U.S. wireless market with its “Un-Carrier” plans, a frequent upgrade program, and of course by finally adding the iPhone to its handset lineup. The magenta networks efforts seems to have been noticed by the other carriers, with responses such as AT&T’s announcement.
From the AT&T announcement:
Beginning Jan. 3, under the limited-time offer, T-Mobile customers who switch to AT&T can trade-in their current smartphone for a promotion card of up to $250, which can be used toward AT&T products and services. Trade-in values will vary based on make, model and age of the smartphone, but many of the latest and most popular smartphones will qualify for a value of $250. T-Mobile customers can receive an additional $200 credit per line when they transfer their wireless service to AT&T and choose an AT&T NextSM plan, buy a device at full retail price or activate a device they currently own.
T-Mobile is set to announce the next stage of their Un-Carrier program next week at CES. No details are yet known, but there are suggestions that the carrier may be putting plans in place to encourage carrier switching by family plan customers.
The future of T-Mobile has been the subject of much speculation recently, as parent company Deutsche Telekom is reportedly looking for ways to bow out of the U.S. market. Sprint is reportedly looking at making an offer for T-Mobile, in an effort to better compete with larger carriers AT&T and Verizon.