Because iOS users don’t have enough streaming music services to choose from yet, Beats has launched its iOS app that will allow users to access its new Internet radio service.
Beats Music throws its hat into an already crowded ring occupied by existing services like Pandora, Spotify, Rdio and Apple’s own iTunes Radio. The newcomer is moving in a different direction, however, with a subscription-only pay structure that looks to stand out with better content discovery.
Beats Music looks to leverage input from music experts and machine algorithms for content discovery. The service will make over 20 million songs in a wide variety of genres available to both stream, and listen to offline.
In addition to track, album, and artist search abilities, the app will also include a “Highlights” section with popular music from the Beats Music community, a “Just For You” section that will include a playlist of a tailored music mix, and a “Right Now” feature that will create a music stream based on the user’s location, what they feel like, who they are with, and the genre of music they feel like listening to.
And, of course the app includes social features via Facebook, Twitter, and Beat Music’s own network.
While the Beats Music app is available free in the App Store, the service itself will set you back to the tune of $9.99 per month. Beats does offer a 7-day trial period for first-time users.