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Rumor: Apple is Planning to Run a Commercial During Super Bowl

Rumor: Apple is Planning to Run a Commercial During Super Bowl

Now this is the kind of rumor we like to hear! Apple’s “1984” Super Bowl ad is credited with being one of the seminal ads ever to be played during the annual event. Sadly, the company has only advertised during the big game a mere two times in the years since. However, a tweet by ad legend and long-time Apple ally Lee Clow hints that Apple might return to the big show this year.


Business Insider:

In a tweet sent Jan. 19, advertising legend and longtime Apple collaborator Lee Clow hinted that Apple might celebrate the 30th anniversary of its breakthrough Macintosh computer on advertising’s biggest stage.

“Gonna be a good Super Bowl,” Clow tweeted. “Mac’s gonna be 30 :)”

Clow is chairman of TBWA\Worldwide , a network which houses Apple’s most frequent agency partner, TBWA\Media Arts Lab, so if anyone had any insight into Apple’s plans, it would most likely be Clow.

Business Insider’s article bears reading, as it goes into what a Super Bowl ad could mean to the company and its customers.

We, however, prefer to just ponder on how cool it would be to see the company make a return to the big game. Hell, we’re even pulling for Apple to replace Pepsi as the sponsor of the halftime show!

  1. MRonin ⚜ says:

    I would love to see another epic ad from Apple a la the 1984 ad. It’s the firs commercial ever to actually have an impact on me.

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