Apple Grabbed 19.5% of the PC/Tablet Market in Q4 2013

Apple Grabbed 19.5% of the PC/Tablet Market in Q4 2013

A new report from research firm Canalys says Apple once again led the PC/Tablet market in shipments in Q4 2013. Canalys’ estimates show that 84.3% of Apple’s shipments, or 26 million units, were iPads.



Apple shipped 30.9 million Mac and iPad units, accounting for a 19.5% share of the market. Lenovo secured the second spot behind Apple by increasing its market share 25.5% year-over-year, as the Chinese company jumped over HP and now has an 11.8% share of the global PC market.

The launches of the iPad Air and Retina iPad mini aided in boosting Apple’s share of the overall tablet market from 27.3% in Q4 2012 to 34.1% in Q4 2013.


Apple remained the PC market leader in Q4, shipping 30.9 million units to take a 19.5% share of the market. It shipped 26.0 million iPads, which accounted for 84.3% of its total shipments in Q4. Apple’s share of the overall tablet market increased sequentially from 27.3% to 34.1%, with the launch of the iPad Air and iPad mini with Retina display providing a much needed boost. The original iPad mini also fell in price, down to US$299 in the US, making it cheaper than ever to buy an iPad. But competition is mounting and Android tablets are falling in price, which will put pressure on Apple’s market share in 2014.

Overall, the worldwide combined PC/Tablet space was given a boost by strong consumer interest in tablets, growing 17.9% in the last quarter of 2013. Tablet shipments were up 65.2% year-over-year, while PC shipments declined 6.9% y-o-y. Tablets accounted for 48.3% of the total PC market.