Apple CEO Tim Cook yesterday gave his one-word review of “Haunted Empire“, the new book from former Wall Street Journal reporter Yukari Iwatani Kane: “Nonsense.” The book examines the transition Apple has experienced following the death of Steve Jobs.
Cook’s statement (via CNBC) reads:
“This nonsense belongs with some of the other books I’ve read about Apple. It fails to capture Apple, Steve, or anyone else in the company. Apple has over 85,000 employees that come to work each day to do their best work, to create the world’s best products, to put their mark in the universe and leave it better than they found it. This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future. We’ve always had many doubters in our history. They only make us stronger.”
Author Kane has replied to Cook’s statement with one of her own, via Re/Code:
“For Tim Cook to have such strong feelings about the book, it must have touched a nerve,” Kane said. “Even I was surprised by my conclusions, so I understand the sentiment. I’m happy to speak with him or anyone at Apple in public or private. My hope in writing this book was to be thought-provoking and to start a conversation which I’m glad it has.”
Kane’s book has been reviewed as a work where the author had a conclusion already decided, and then selected anecdotes that would support her conclusion. (MacRumors)
MacTrast did not receive a pre-release copy of the book, and as such we are reserving our opinions until we’ve read the book.