Apple SVP Phil Schiller took to the stand yesterday, as the first day of the second California Apple v. Samsung patent trial drew to a close. His testimony was almost a carbon copy of testimony given twice before during the first legal battle between the two tech giants.
As noted by multiple in-court reports on Tuesday, Schiller hit the same bullet points under direct examination, taking jurors into the process behind developing, producing and marketing Apple’s iPhone.
Schiller walked jurors through Apple’s “New Product Process,” as he attempted to convey to the jury the risks a company like Apple takes in developing a device like the iPhone.
Schiller used graphs, charts and articles to illustrate his testimony. Many of those materials were identical to those used in his previous testimony.
Reporter Mike Swift tweeted that Schiller said Samsung’s “copying” hurts Apple’s clout as an innovator.
Schiller, when under cross-examination by Samsung’s lawyers, admitted that he was not fully briefed on the patents in question in the trial.
Schiller testified as to his first impressions of the Samsung Galaxy, “It looked so much like an attempt to copy the iPhone.” He added that it has caused people to question some of Apple’s innovations, and has confused people as to which products are creating an experience.
Tuesday’s session came to an end while Samsung was still cross-examining Schiller, but the company’s lawyers will get another crack at him on Friday at 9AM Pacific time.
Apple is seeking damages form Samsung on the infringement of five patents. Samsung is seeking damages of their own on two claims from two patents.