First noticed by MacRumors, the site continues the “Powerful” theme of the TV ad, which promotes the capabilities of the iPhone 5s with the tag line: “You’re more powerful than you think.”
“You have the power to create, shape, and share your life. It’s right there in your hand. Or bag. Or pocket. It’s your iPhone 5S.”
The mini-site includes a high-definition version of the new commercial, and also features apps that were showcased in the ad. The featured apps include: Star Walk, Instant Heart Rate, Word Lens, AmpliTube, Luminair, and Pacific Rim.
The new “Powerful” ad features iPhone 5s owners using their device to do things like create art, play music, control lighting, and more while “Gigantic” by the Pixies plays in the background.