Nike has announced the opening of their San Francisco-based Nike+ Fuel Lab that the company says will build on the work already done through the 2013 Nike+ Accelerator program, and will establish NikeFuel as the universal way to measure and motivate for any kind of movement.
Through the Nike+ Fuel Lab, Nike aims to expand its NikeFuel platform with industry-leading companies including MyFitnessPal, RunKeeper and Strava. By integrating NikeFuel into these companies’ products, over 100 million potential new athletes will be able to use NikeFuel to measure, motivate and improve. These partnerships will give athletes a common universal currency to monitor and evaluate their many forms of activity.
The company will work with app developers and other firms to integrate the NikeFuel platform into their products. Nike products, such as the FuelBand, and Nike SportWatch, will work with partnered apps, and syncing data between various apps will be seamless.
Nike claims the NikeFuel platform currently reaches around 28 million users, and has a potential to reach 100 million new athletes via the new partnerships it is developing.