To be filed under: “DUH!” A new study from Piper Jaffray analyst Gene (Not Herman) Munster amazingly enough shows that potential iPhone buyers are holding on to their hard earned dollars until the fall launch of the iPhone 6.
MacRumors notes that the survey asked 1,016 U.S. consumers about their plans to buy a new smartphone in the next three months.
Munster reports that a mere 34% of surveyed consumers plan to buy an iPhone in the coming months, down from 50% shortly after the iPhone 5s and iPhone 5c launch in September of last year.
In contrast, consumer attention in Android devices has increased, due to Samsung’s introduction of its latest flagship Galaxy S5 handset, launched last month.
This is a yearly occurrence, due to the cyclical nature of Apple’s iPhone launches. With the expected fall launch of a new iPhone looming, consumers are logically thinking twice before laying their dough down for a current model iPhone. A new iPhone is expected to bring a larger than normal upgrade spike, if it is indeed released sporting a widely expected larger screen.
Many analysts expect Apple to introduce a new iPhone with a 4.7-inch display, and rumors are flying about an even larger 5.5-inch model that will launch after the 4.7-inch model.