Target is about to wean its sales floor personnel off of the old PDA and LPDA systems they previously used in favor of a new system based on Apple’s iPod touch. The new system is set to roll out to Target stores this summer.
In the memo sent out to staff, Target explains that its old PDAs and LPDAs that employees are currently using have “reached the end of their lifespans— and they’re running a crazy quilt of dozens of applications that have been patched together over the years.” The company notes that its Store Operations team ran tests to find the best solution and ultimately settled on the iPod touch…
From the memo:
“Tests included putting more of our current LPDAs on sales floors, trying out a new LPDA model, comparing different brands of new devices, and allowing team members to use their own smartphones and iPods to help guests. With the help of our Target India team, they analyzed usage data and team member feedback on each option, and a clear winner emerged. Behold: the iPod Touch!”
The iPod touch will be used by employees to obtain product information and more in order to assist Target shoppers. Target joins Apple and Old Navy in using the iPod touch on its sales floor.