Apple’s new fitness-focused ad for the iPhone 5s debuted last night during game one of the Stanley Cup finals. The new commercial focuses on fitness apps and accessories for the iPhone 5s.
The commercial uses the song “Chicken Fat” by Robert Preston as it’s musical accompaniment. The song was written in the early 1960’s to encourage children to get more exercise. The ad ends with the tagline, “You’re more powerful than you think,” which continues the theme from April’s “Powerful” television ad.
The ad showcases apps such as weightlifting training app Stronglifts, along with golfing and running apps, and health-related accessories, such as Misfit’s Shine activity tracker, to promote how well the iPhone 5s – with its M7 motion coprocessor – and its apps and accessories are suited to an active lifestyle.