Apple CEO Tim Cook has taken the “Ice Bucket Challenge” which raises awareness and funds for the battle against for amyotrophic lateral sclerosis or ALS, (Lou Gehrig’s Disease).
The challenge asks people to pour buckets of ice water over their heads (documented on film and shared on social media sites) and then tag three friends to do the same. Friends unwilling to complete the challenge are asked to donate money towards ALS, but as noted by The Verge, many participants have chosen to participate and donate money to the cause.
As seen in the video below, Cook had a bucket of ice water dumped on him yesterday by musician Michael Franti at the bi-weekly Cupertino campus “Beer Bash” while Vanilla Ice’s Ice Ice Baby played in the background. Cook had been challenged by Apple marketing head Phil Schiller, who had completed the challenge.
Franti also took the challenge, and also challenged actor Woody Harrelson, musician Bono, and television star Oprah Winfrey to take the plunge.
(If the video doesn’t load properly, you can view it at the Apple YouTube page.)
Cook has challenged Apple board member Bob Iger, musician Michael Franti, and Beats co-founder Dr. Dre.
Schiller is not the first tech executive to take part in the campaign. Facebook’s Mark Zuckerberg and Microsoft’s Satya Nadella have also participated.
Zuckerberg, who was called out by New Jersey Governor Chris Christie, had challenged Microsoft co-founder Bill Gates, Facebook COO Sheryl Sandberg, and Netflix CEO Reed Hastings to participate.
Nadella challenged Amazon CEO Jeff Bezos and Google’s Larry Page to follow his lead.
For more information about the fight against ALS, and the Ice Bucket Challenge, visit the ALS Association website.