Re/Code, citing “industry scuttlebutt,” reports Apple may be planning to unveil a revamped and rebranded music subscription service alongside the 2015 Grammy Awards in February 2015.
When will Apple show off the new version of its subscription service and its new brand? Here’s a guess backed up by some industry scuttlebutt: February — presumably timed to the Grammy Awards, which will be held Feb. 8.
Talk of a rebranding of Apple’s music streaming service first surfaced on Monday, following a report that Apple would be shutting down their recently acquired Beats Music streaming service. (A claim quickly shot down by an Apple representative.)
Apple acquired the Beats Music service as part of its larger acquisition of Beats Electronics in May. At that time, the company said they wouldn’t be integrating Beats Music into iTunes, suggesting the service would remain as a standalone product.
Apple has recently added the Beats Music app to its “Apps Made by Apple” list of iOS apps, and has added a Beats Music channel to their Apple TV set top box.