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Microsoft and Yahoo Could Battle for Control of Safari’s Search Box

Microsoft and Yahoo Could Battle for Control of Safari’s Search Box

With Mozilla moving to Yahoo as its default search engine in the US, a spot formerly held by Google, all eyes are moving toward Apple, as their Safari browser search deal will be up soon for renewal.

Yahoo could vie to become Safari's default search engine

Engadget:

The Information reports that Mayer & Co. are in play there as well, and of course, Microsoft is pitching Bing to the folks in Cupertino — mainly senior VP of internet software and services Eddy Cue.

Bing already powers Siri’s answers, and Yahoo is already powered by Bing, so Microsoft would be a logical choice if Apple decides to replace Google as Safari’s default search engine.

Getting “Yahoo!” listed as the default search for Safari would certainly be a feather in the cap for Yahoo CEO Marissa Mayer, as she searches for ways to increase revenue at the venerable, yet wounded search company.

Apple is always looking to reduce its reliance on frenemy Google, so a search engine change could be in Apple’s immediate future.

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