Apple’s (Product) RED promotions over the Black Friday/Cyber Monday weekend brought in $20 million for the fund to fight AIDS in Africa. Apple offered a (RED) section in their App Store, as well as donating a portion of all retail and online store sales from the big shopping weekend.
Apple CEO Tim Cook:
“I’m thrilled to announce that our total donation for this quarter will be more than $20 million — our biggest ever — bringing the total amount Apple has raised for (PRODUCT) RED to over $100 million,” Cook wrote. “The money we’ve raised is saving lives and bringing hope to people in need. It’s a cause we can all be proud to support.”
The (RED) campaign in the App Store saw Apple partner with 25 major app developers to offer a variety of (RED) themed apps and in-app purchases whose proceeds went to charity. Apple also offered a (RED) themed promotion in its retail stores, offering a (RED) iTunes gift card to customers who purchased an iPhone, iPad, Mac, or qualifying Apple accessory.
Apple, long a (RED) partner, has offered a number of (RED) themed devices over the years, including iPods, iPad Smart Covers, iPhone cases, and more. Apple donates a portion of the purchase price of every (RED) product sold to the Global Fund to Fight AIDS.