Beats co-founder Jimmy Iovine is reportedly looking for a repeat of the exclusive launch of the Beyoncé album on iTunes last year, as he’s said to be in talks with a number of artists for similar exclusives via Beats Music.
Though there is no word on which artists Iovine has approached, he remains one of the most powerful people in the music industry and has long-standing relationships with A-listers like Gwen Stefani and Kanye West. The talks were first noted by the New York Post.
While record labels are said to be wary of such a deal, the fact remains that the iTunes release of Beyoncé’s “visual album” racked up an impressive 800,000 copies sold in its first three days of availability. The album hit the #1 position on music charts in over 100 countries.
Apple could be looking to deals such as the one Iovine is promoting to assist in its reported rebranding and relaunching of the Beats Music service. The streaming music service reportedly has approximately 300,000 subscribers, much lower than popular competing services such as Spotify and Pandora.