• Home
  • Miscellaneous
  • News
  • Streaming Services the Likely Culprit, as Traditional TV Viewing Declines Over 12% in January

Streaming Services the Likely Culprit, as Traditional TV Viewing Declines Over 12% in January

Streaming Services the Likely Culprit, as Traditional TV Viewing Declines Over 12% in January

Streaming services such as Netflix, Amazon Instant Video, and Hulu appear to be the culprit, as traditional live television viewing numbers saw more than a 12 percent year-over-year drop in January.

Streaming Services the Culprit, as Traditional TV Viewing Declines 12% in January

GigaOM reports that Nomura Research analyst Anthony DiClemente wrote that based on recent numbers from the Nielsen Service showing live TV viewing numbers as down 12.7 percent indicate that this was “one of the worst declines we have seen since we launched coverage of these companies.”

DiClemente pointed a finger at the streaming video services as the reason for the drop: “Netflix, Amazon Instant Video, and Hulu, continue to siphon viewers away from linear TV,” he said.

Some networks were hit harder than others, as Viacom’s MTV and Nickelodeon networks saw a 23 percent decline when compared to January 2014, while Disney only saw a rating decline for its networks of 7.5 percent, thanks to ESPN’s continued great ratings.

Indicative of the move to streaming content, Netflix’s own numbers show that its subscribers watch an average of 90 minutes of Netflix programming every day.

A Forrester survey that polled a panel of 4,709 individuals in the US, found just 46% of respondents between the ages of 18 and 88 years old watched live TV in a typical month.

While a small majority of Generation X and Baby Boomers reported watching live TV, that average was dragged down by millennials viewing habits.

These numbers include viewers that consumed their content via live TV, DVRs, streaming services, and pay-per-view.

  1. 745423 452647I take fantastic pleasure in reading articles with quality content. This write-up is 1 such writing that I can appreciate. Maintain up the very good work. 380612

  2. diyala says:

    593731 43585Hello there, just became alert to your weblog through Google, and discovered that it is truly informative. Im gonna watch out for brussels. I will appreciate in case you continue this in future. A lot of men and women will probably be benefited from your writing. Cheers! xrumer 865979

  3. 206082 969705Thanks for the weblog loaded with so many details. Stopping by your weblog helped me to get what I was searching for. 421148

  4. Esport says:

    280500 845615A genuinely fascinating examine, I may possibly not concur completely, but you do make some really valid points. 159923

  5. stresser says:

    772692 953858Admiring the time and energy you put into your blog and in depth data you offer. Its great to come across a blog every once in a whilst that isnt the same old rehashed material. Amazing read! Ive bookmarked your site and Im adding your RSS feeds to my Google account. 814136

  6. nova88 says:

    713197 408750I genuinely enjoy your web site, but Im having a problem: any time I load 1 of your post in Firefox, the center of the web page is screwed up – which is bizarre. May I send you a screenshot? In any event, keep up the superior function; I surely like reading you. 861720

  7. nova88 says:

    967538 848192Some truly excellent articles on this internet internet site , thankyou for contribution. 462992

  8. sbobet says:

    569574 105037I adore reading and I conceive this site got some genuinely utilitarian stuff on it! . 208469

  9. maxbet says:

    163134 742561I like this internet site very significantly, Its a really good position to read and receive information . 160250

Leave a Reply

Your email address will not be published.