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Apple Executives Participated in ‘Becoming Steve Jobs’ Bio Due to Sense of Responsibility to Steve’s Memory

Apple Executives Participated in ‘Becoming Steve Jobs’ Bio Due to Sense of Responsibility to Steve’s Memory

Apple company spokesman Steve Dowling says Apple’s decision to allow Tim Cook and other senior company executives to be interviewed for the upcoming Becoming Steve Jobs biography came from a sense of responsibility to Jobs’ memory.

Apple Participated in 'Becoming Steve Jobs' Bio Due to Sense of Responsibility to Steve's Memory

After a long period of reflection following Steve’s death, we felt a sense of responsibility to say more about the Steve we knew. We decided to participate in Brent and Rick’s book because of Brent’s long relationship with Steve, which gave him a unique perspective on Steve’s life. The book captures Steve better than anything else we’ve seen, and we are happy we decided to participate.

The New York Times reports the company initially refused request for interviews from authors Brent Schlender and Rick Tetzeli, taking 18 months to reverse course.

Schlender, who had covered Steve Jobs for almost 25 years says the pair first approached Apple about the unauthorized biography in 2012.

“I think our patience and quiet perseverance was what eventually won them over,” said Schlender.

Apple has actively promoted Becoming Steve Jobs on Twitter and iBooks. The company has also made a free sample of the book available on iBooks.

The book goes on sale tomorrow, March 24, and is available via pre-order for $12.99 on iBooks, $11.99 on the Amazon Kindle, as well as a hardcover edition for $19.83, and an Audible audiobook version, for $30.63, or free with a 30-day Audible trial membership.

(Via 9to5Mac)

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