The Chinese New Year is bringing in a period of good fortune for Apple’s iOS platform, as Kantar Worldpanel ComTech reports Apple’s iOS device grabbed a 27.6% share of device sales volume in China from December to February, a new record for the platform.
Kantar’s numbers show:
- 27.6% Share by sales volume for iOS in China from December to February, a record.
- 59% Share of those sales accounted for by China Mobile, the world’s largest mobile phone carrier.
- 10.2% Share of Chinese sales captured by the iPhone 6.
“In urban China, Apple iPhone 6 remained the best selling phone,” says Kantar’s Tamsin Timpson. “The iPhone 6 Plus was the third best selling smartphone after the iPhone 6 and the Xiaomi RedMI Note. With the two flagships, as well as older models still selling strong, Apple was able to grab the top spot in the smartphone manufacturers ranking. Xiaomi stepped down to number two.”
Carolina Milanesi, chief of research at Kantar Worldpanel ComTech noted, “Across key global markets Apple’s momentum generally continued from last month, with market share gains in all markets except the US and Japan.”
Android’s European share declined by 2.9 percentage points year-on-year to 67.6% while iOS rose by 2.9 percentage points.
In the U.S., Apple’s share dipped slightly to 38.8% from 39.3% at this time in 2014. The iPhone 6 remained the best selling smartphone, with buyers pointing to its screen size, LTE capabilities, and reliability and durability as the main reasons for their purchase. 70% of iPhone 6 Plus buyers indicated the device’s screen size as their main attraction.