Apple Launches New LGBT Pride Section in iTunes Store

Apple Launches New LGBT Pride Section in iTunes Store

Apple on Thursday added a new featured section to their App Store showcasing LGBT content. Apple setup the new featured section in order to commemorate the 1969 Stonewall riots in New York City. The event is seen as a pivotal moment in the fight for LGBT rights.



… Apple is highlighting apps, movies, music, TV, podcasts, and books that represent the LGBT community. Selections include Milk, a 2008 drama based during the 1970s push for gay liberation, the HBO film The Normal Heart, the drama Brokeback Mountain, music from artists like Adam Lambert, Sam Smith, and Neon Trees, and various other TV shows, podcasts, books, music, movies, magazines, and apps.

Apple, who has long been a supporter of equal rights for all, included the following on the App Store page:

Every June, we commemorate the 1969 Stonewall riots—a history-making moment in which gay men and women fought back after decades of relentless discrimination. It heralded the beginning of the modern gay rights movement, launching the struggle for public visibility, cultural acceptance, and legal equality that the LGBT community has continued battling for ever since. To celebrate these efforts, we’ve gathered a selection of movies, music, TV shows, apps, and more—all reflecting the broad and diverse spectrum of LGBT pride.

Last year, the company invited its employees to participate in the San Francisco Pride Parade. The company shared a video of its activities on its YouTube channel. Apple and its CEO, Tim Cook, were outspoken critics of legislation in the states of Arkansas and Indiana that was seen as discriminatory against the LGBT community.

In a pleasant coincidence, on Friday the U.S. Supreme Court handed down a 5-4 decision allowing marriage equality in all 50 states.  Cook tweeted in celebration of the decision.

Apple’s LGBT content collection can be viewed here.