It’s no secret that Apple loves to get involved in products and spaces where they can make a huge impact. When they introduced the iPod, they changed the way we listen to music forever. When the iPhone came out, it completely changed our expectations about what a phone should do. The iPad changed how we compute, read news, and consume media, and the Apple Watch is already reshaping how we interact with our iPhone – both personally and socially.
It’s also no secret that Apple has a very specific interest in what it can do with the TV market. And, with WWDC 2015 just around the corner, many were expecting a new Apple TV device, as well as a long-rumored, and long-awaited, streaming content service. (Sadly it looks as if neither will debut at the conference.) Companies like Apple can still change the way we consume television content as well as (potentially) shape the content we experience.
That content is the most important part, since it plays the largest role in attracting us to a service and keeping us locked in, ultimately putting money in someone’s pocket. But what we often overlook is the impact of that content on us, as television consumers. Here’s a quick look at some of the effects TV has had on us over the years.
Apple, much like the cable & satellite companies, can see how these programs change the way we experience life, and the things we buy, so clearly being the source of that content gives them an upper hand in targeting us as consumers to purchase products and services that ultimately benefit them, as well. I mean, look what “Mad Men” did for the whiskey industry.
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