Apple has refreshed its iPod lineup with new colors all around, and a new processor, a motion coprocessor, a better rear-facing camera, and a 128GB model for the iPod touch.
The Shuffle and nano received color option updates, with a new lineup of colors, including: space gray, silver, gold, pink and blue.
As well as matching those new colors, the iPod touch received a nice bump in all of its specs, as the long-neglected media player received a 64-bit A8 processor, (the same chip found in the iPhone 6/6 Plus handsets), an M8 motion coprocessor, an 8-megapixel rear-facing camera, as well as a model sporting a larger memory option, 128GB for $399.
“iPod touch gives customers around the world access to Apple Music, the App Store and iOS, the world’s most advanced mobile operating system, starting at just $199,” said Greg Joswiak, Apple’s vice president of iPhone, iPod and iOS Product Marketing. “With big advancements like the A8 chip and the 8 megapixel iSight camera, customers can experience next-level gameplay, take even more beautiful photos and enjoy their favorite music, TV shows and movies.”
The update today has been a long time coming for all of the iPod models. Sales of the devices have continued to slide, with a mere 2.6 million units being sold in Q4 2014, which was the last quarter that Apple broke out iPod sales in its financial reports. The last time Apple updated the touch and nano was in October 2012, and the Shuffle hadn’t received any update love since September 2010.
The new iPod touch starts at $199 (US) for the 16GB model, $249 (US) for 32GB and $299 (US) for 64GB, and the entire iPod family in its five new colors is available starting today through the Apple Online Store, Apple’s retail stores and select Apple Authorized Resellers. For the first time, iPod touch is available in a 128GB model for $399 (US) through Apple Retail Stores and the Apple Online Store, along with the (PRODUCT)RED lineup.