As expected, Apple will put an end to its long-running One to One training program, on September 28th. The confirmation comes from a memo sent to Apple retail employees.
One to One launched in 2007 as a $99 per year subscription program where a Mac user could make appointments with a “Creative” at an Apple Store to learn more about using their Mac and creating content with either consumer or professional applications. Apple cites “fewer customers” signing up for One to One as the reason behind the service’s upcoming closure.
From the memo:
On September 28th, we will be ending One to One sales and renewals. Since 2007, the One to One program has given the opportunity to teach members how to get the most out of their products and acquire new skills.
As our products and programs have evolved, fewer customers are taking advantage of One to One. We want to offer rich learning experiences to all members of our community, and elevate Creatives as leaders of these experiences.
As MacRumors reported on Thursday, One to One will be retired in favor of Workshops. The September 28th shutdown of the program means new signups and renewals will stop. However, existing memberships will remain active until they expire. The Apple One to One website will also shut down toward the end of September, and Apple is asking employees to tell members to transfer any notes they have saved on the portal to a word processor document by the 27th.
One to One memberships also included data migration from an old computer to the member’s new Mac as part of the membership. That service will be spun off as a standalone for fee service in the fall.