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Report: Apple to Overhaul Genius Bar and Workshop Appointments

Report: Apple to Overhaul Genius Bar and Workshop Appointments

A new report claims Apple will be integrating their appointment scheduling services for the Genius Bar and in-store workshops into its main website. This may happen as soon as this Tuesday, August 25th.

Report: Apple to Overhaul Genius Bar and Workshop Appointments


In Apple retail vocabulary, this combined appointment scheduling service is called the “Concierge.” It is the website you currently see […] when you want to schedule a Genius Bar appointment at an Apple Store or register for a Workshop to learn how to use your Apple product. The revamped version will be deeply integrated into individual Apple Retail Store pages versus being its own website.

The report notes the updated web-based service has been revamped with a focus on accessibility, as well as mobile devices.

“Customers with visual or hearing impairments can more easily use the Concierge system,” Apple wrote in a note to retail employees about the upcoming change.

The new system will look different, depending on whether its being viewed on a desktop computer, smartphone, or tablet.

According to 9to5Mac’s sources, the Genius Bar scheduling system will work much like it always has, however the Workshops scheduling service will see improvements. Scheduling options will be simplified into three categories: Discover, Create, and Organize. The updated site will also have deep integration with Social networks via Twitter, Facebook, email, and more.

The revamped Genius Bar and Workshops scheduling system is just the latest in a series of moves Apple SVP of Retail Angela Ahrendts has been making to improve the Apple Retail Store experience for customers. Last week, we told you about plans to remove the iPad Smart Sign system that has been in place since mid-2011, and replace it with information placed directly on the Macs and iOS devices on display in the store.

That same report noted that the company’s iPod lineup will be demoted to a spot in the Accessories section near the back of the store.

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