To every thing there is a season, (Turn, Turn, Turn) – and that goes for Beats Music too, as the music streaming service will officially shutdown its operations on November 30th. The move has long been expected, after he service had been acquired by Apple, and integrated its playlist technology into Apple Music.
The announcement was made on the Beats support webpage. The post, by customer experience manager Dale Bagwell, tells users their subscriptions will be cancelled when the service terminates on Nov. 30. Current users are urged to transfer their profile, including picks and preferences, to Apple Music.
All the pros that curated music for you are still crafting more amazing experiences. Plus, on Apple Music, you’ll get even better recommendations based on music you already listen to and love, 24/7 global radio with Beats 1, exciting material from your favorite artist, and more.
The page provides a link to the Apple Music webpage. Beats subscribers can take advantage of a three-month free trial of Apple Music, if they haven’t already tried it out.
The Beats Music service was a minor industry player at best, with only a few hundred thousand subscribers at its peak. Apple acquired the service, and its technology, in a $3 billion acquisition of Beats Electronics.
Apple Music, using Beats Music’s curation and playlist generation technology, debuted in June, and included the Beats 1 Radio station. While the app was initially iOS-only in the mobile space, Apple launched an Android version of the Apple Music app earlier this week.