The iPhone and iPad Regained Enterprise Marketshare in Q3

The iPhone and iPad Regained Enterprise Marketshare in Q3

The annual refresh cycle for the iPhone, and a rise in activations for the iPad helped Apple’s iOS platform regain enterprise marketshare in the quarter ending in September.

The iPhone and iPad Regained Enterprise Marketshare in Q3


As presented in Good’s (formerly Good Technology) Mobility Index released on Tuesday, Apple’s iOS accounted for 66 percent of enterprise device activations for the third quarter of 2015, up 2 percent sequentially. Apple normally sees an uptick in marketshare on the heels of new iPhone model launches, in this case the iPhone 6s.

Android marketshare dropped from 32% to 31% over the same period, with Windows mobile OS share falling from 3% to 2%. While both platforms lost marketshare in the quarter, they had slowly been closing the gap with iOS, as iOS held 77 % of the market at the end of 2012, falling to 73% in 2013 and 2014. That was attributed in part to the iPad’s slipping numbers.

However, Good’s numbers show 71% of tablet activations in the third quarter were iPads, up from 64% the previous quarter, while Android’s tablet activation share dropped from 25% to 21%, and Windows fell from 11% to 8%.

The iPad’s numbers are still nowhere near those of its 90% share heyday. Apple’s tablet enterprise marketshare was at 81% as recently as March.

In a sector-by-sector breakdown of activations, iOS held 83% in the public sector, 77% for financial services, 68% for insurance and 77% in education. Google’s platform led in high tech and transportation, with 52% and 50% of all devices respectively.

Good Technology, a subsidiary of BlackBerry, gathered its data from a global customer base of more than 6,200 organizations in 189 countries.