The iPhone and iPad Regained Enterprise Marketshare in Q3

The iPhone and iPad Regained Enterprise Marketshare in Q3

The annual refresh cycle for the iPhone, and a rise in activations for the iPad helped Apple’s iOS platform regain enterprise marketshare in the quarter ending in September.

The iPhone and iPad Regained Enterprise Marketshare in Q3

AppleInsider:

As presented in Good’s (formerly Good Technology) Mobility Index released on Tuesday, Apple’s iOS accounted for 66 percent of enterprise device activations for the third quarter of 2015, up 2 percent sequentially. Apple normally sees an uptick in marketshare on the heels of new iPhone model launches, in this case the iPhone 6s.

Android marketshare dropped from 32% to 31% over the same period, with Windows mobile OS share falling from 3% to 2%. While both platforms lost marketshare in the quarter, they had slowly been closing the gap with iOS, as iOS held 77 % of the market at the end of 2012, falling to 73% in 2013 and 2014. That was attributed in part to the iPad’s slipping numbers.

However, Good’s numbers show 71% of tablet activations in the third quarter were iPads, up from 64% the previous quarter, while Android’s tablet activation share dropped from 25% to 21%, and Windows fell from 11% to 8%.

The iPad’s numbers are still nowhere near those of its 90% share heyday. Apple’s tablet enterprise marketshare was at 81% as recently as March.

In a sector-by-sector breakdown of activations, iOS held 83% in the public sector, 77% for financial services, 68% for insurance and 77% in education. Google’s platform led in high tech and transportation, with 52% and 50% of all devices respectively.

Good Technology, a subsidiary of BlackBerry, gathered its data from a global customer base of more than 6,200 organizations in 189 countries.

Leave a Reply

Your email address will not be published. Required fields are marked *