Apple is quietly supplying products and equipment to the Super Bowl 50 committee, but has flown under the radar, requesting that its logo and name not be included in any of the NFL’s marketing materials. Super Bowl 50 is being held this year at Levi’s Stadium in Santa Clara, California.
A new report from The Wall Street Journal details Apple’s role in the Super Bowl. The event committee’s CEO Keith Bruce revealed that Apple did not want to actively publicize its participation, even though the firm has provided the committee with products and equipment, and has been publicly identified as a sponsor.
Tech firms sponsoring the February 7th event’s committee include Alphabet, Inc. (Google), Yahoo, Intel, and others. While Apple prefers to work behind the scenes, the company has made it clear they believe the big event will be a boon for the local community, and was among the first to pledge $2 million in cash and services to help offset the cost of bringing the NFL’s big game to the area.
While official sponsors of the Super Bowl are allowed to use the NFL’s Super Bowl logo on their products, Bruce told Yahoo Finance that Apple has a different opinion on that. “Their opinion is that the NFL should pay them for the right to use their mark,” Bruce said. “Because their mark is more valuable than the NFL shield.”