Former Apple PR Exec Natalie Kerris Reportedly in Talks to Join Twitter

Former Apple PR Exec Natalie Kerris Reportedly in Talks to Join Twitter

Re/code reports that Natalie Kerris, Apple’s former public relations guru who retired last April after 14 years working inside the Cupertino firm’s PR machine, is said to be in talks to become head of communications for Twitter.

Former Apple PR Exec Natalie Kerris Reportedly in Talks to Join Twitter Machine

Kerris was thought to be in line to succeed Apple PR head Katie Cotton, who retired in 2014, but Apple veteran Steve Dowling was named to replace Cotton last April, leading to the Kerris “retirement.”

Kerris was at Apple for 14 years, working on a range of its most famous products. As Re/code wrote when she left in April, that included the launches of such iconic Apple products as the iPod, iPhone, iPad, MacBook Air and, most recently, ApplePay and the Apple Watch. “She worked alongside the company’s late chief executive, Steve Jobs, whom she invoked in a tweet announcing her departure,” Re/code reported.

Kerris said when she left Apple that she was retiring to “enjoy life,” but apparently Twitter has been able to lure her away from all that quality time she was so looking forward to. Re/code reports Kerris has been spending quite a bit of time in discussions with top Twitter executives, and is the top candidate for the position.

Kerris would replace Gabriel Stricker, who left Twitter to work on Google’s fiber Internet efforts. She would report directly to general counsel Vijaya Gadde. Gadde is in charge of the search for someone to fill the position, a search which has been ongoing for several months.

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