Apple is reportedly looking to follow streaming services such as Amazon and Netflix, and create its own exclusive media content for iTunes and Apple TV. Both competing services have had great success in creating their own movies and television series.
According to a contributor report from The Street, Apple is now looking to take that jump. It wants to produce original TV shows as exclusive content for its iTunes library offerings, according to the report, having spoken to ‘members of the Hollywood creative community’ late in 2015. These new TV shows could form part of a future Apple TV cable subscription service.
The report indicates now shows have as yet been commissioned for production, and Apple is said to still be in the early stages of production, conducting meetings about such possible projects.
The Cupertino-based tech giant began sounding out Hollywood’s creative community late last year, but has yet to sign any agreements, according to two people with knowledge of the overtures. One plan is to have deals in place so Apple can announce exclusive content as part of a cable-like offering in September, when it is expected to unveil its iPhone 7, said one of the people.
Apple has long been rumored to be working to launch a streaming televisions service for its Apple TV set-top box, but the project is said to be delayed, due to push-back from television networks and other content providers. Creating its own content would lend it a bit of leverage in its discussions with the TV networks.
Apple has also been rumored to have interest in acquiring Time Warner, which owns HBO, a producer of much of its own programming, including such shows as Game of Thrones, Entourage, and more. Bringing HBO into the Apple fold would give any production efforts by Apple a huge jumpstart.