Apple has launched a new “Apple News” Twitter account, which will be used to promote stories and content such as “Top Stories,” and “Great Reads” from publishers on the service, curated by U.S.-based Apple New editors.
So far, the account has shared links to news stories covering the Panama Papers, the NCAA basket ball tournament, the Wisconsin presidential primary, and the start of the professional baseball season.
The new account is just the latest effort by the Cupertino firm to improve its presence on Twitter, The company has created Twitter accounts for Apple Music, Beats 1 radio, iTunes, the App Store, iBooks, Podcasts, Swift, and more. Possibly the most noticeable Apple account to hit Twitter recently would be the Apple Support account, dedicated to answering customer support questions.
Follow us here for top stories & great reads from your favorite publishers, curated by our U.S. editors. pic.twitter.com/eLyGKZHVMl
— Apple News (@AppleNews) April 5, 2016
MacRumors notes that while Apple does not have a dedicated “@Apple” account on Twitter, a number of Apple executives have their own accounts on the service, including Tim Cook, Phil Schiller, and Eddy Cue.