Apple has reactivated its Red Cross donations system in iTunes, allowing user to donate to relief efforts in Japan and Ecuador, where the regions were rocked by massive earthquakes last week.
Just as it has done in the past when similar disasters struck, Apple has added an American Red Cross link to the main iTunes Store page. Users can click the link, and donate in $5, $10, $25, $50, $100 or $200 denominations.
While donations via iTunes will go 100% directly to the Red Cross, the organization will not be able to further recognize contributions, due to Apple’s privacy policies, which means they do not pass along donor information to the charity.
Japan’s Kumamoto and Oita Prefectures were hit by a magnitude 6.2 earthquake last Thursday, April 14, and a larger 7.3 magnitude quake hit one day later. So far, a total of 48 deaths have been caused by the tremors.
In Ecuador on Saturday, a magnitude 7,8 quake left destruction in its wake in the country’s heavily populated coastal regions like Manabi. Ecuador’s Risk Management Office has tallied at least 570 deaths as of Wednesday.
Readers who would like to contribute to the Red Cross relief effort are encourages to visit the iTunes Store to make donations. [DIRECT LINK]