Even though Apple recently posted its first negative quarter since 2013, it still heads the Forbes List of The World’s Most Valuable Brands for 2016. The Cupertino-based iPhone maker topped the list for the sixth consecutive year.
Apple came in ahead of rivals #2 Google and #3 Microsoft. Coca-Cola (#4), and fifth place Facebook rounded out the top five. Forbes placed Apple’s brand value at $154.1 billion, up 6% from 2015 and almost double Google’s value of $82.5 billion. Toyota, IBM, Disney, McDonald’s, GE, Samsung, Amazon, AT&T, BMW, and Cisco rounded out the top fifteen.
Coca-Cola, Facebook, Toyota, IBM, Disney, McDonald’s, GE, Samsung, Amazon, AT&T, BMW, and Cisco rounded out the top fifteen. Apple Watch fashion partner Hermès ranked 48th on the list. Other notable companies listed include Intel (17th), Verizon (21st), HP (38th), Sony (76th), Netflix (79th), and T-Mobile (93rd).
Apple is still the world’s most valuable company, with a market cap of $510 billion. That is despite a fall in stock price of around 30% from its May 2015 high point.