Apple once again participated in San Francisco’s annual LGBT Pride Parade in San Francisco earlier today, with a number of Apple employees, led by Apple CEO Tim Cook, participating in the parade.
Apple gifted its employees, who traditionally join in the parade festivities to show their support for human equality across all races and sexual orientations, with limited edition Pride Apple Watch bands. The bands feature rainbow nylon straps, with red lugs.
Reddit user ‘Sakusuhon‘ posted the image above featuring the band, and an accompanying pamphlet which read:
Apple’s first Diversity Network Association, Pride, turns 30 this year, and we’re thrilled to celebrate this tremendous milestone with you! As recognition for everyone who registered to participate in a Pride event this year, we created something special.
This limited-edition band is a symbol of our commitment to equality and we hope you’ll wear it with pride.
It isn’t known if Apple intends to ever release the rainbow band to the public, although they are known to feature accessories and products promoting certain causes form time to time, such as the (PRODUCT) RED accessories available through Apple retail stores and online.
Apple Employees Post to Instagram and Twitter
A number of Apple employees, including Tim Cook, have posted images of the event on Instagram and Twitter.
A photo posted by Patches (@beardedbotanist) on
— Tim Cook (@tim_cook) June 26, 2016
— iTunes Movies (@iTunesMovies) June 26, 2016
— Stephen Andrew (@StephenAndrewXL) June 26, 2016