A new survey released by Creative Strategies finds that while 98% of American iPhone users say they have used Siri, (with over two-thirds saying they use it regularly), only 3% of respondents say they have done so in public.
With public usage as low as 3% for iPhone users, it seems users are still uncomfortable talking to their devices. Even more fascinating is this happens in the US where consumers are accustomed to talking loudly on phones in public.
Unsurprisingly, the highest usage of Siri was in the car, with 62% saying they used it there. Home use came in at around 39% for all smartphone users, while just 1.3% said they used them at work. (We imagine the “look like a douche factor” comes into play in the public and work figures.)
It will not come as a surprise that 21% of our panel have never used Siri, 34% have never used OK Google and 72% have never used Cortana. When we look within each ecosystem, the numbers get better: only 2% of iPhone owners have never used Siri and only 4% of Android owners have never used OK Google. The majority of active users within their distinct ecosystems admit to use these features only rarely or sometimes: 70% for Siri and 62% for OK Google. (Unfortunately, we did not have a statistically significant number of Windows Phone users in our panel)
Personally, I use Siri mostly in the car, due to the fact that “Hey Siri” allows me to keep my eyes on the road when using my device. I use it in public very seldom, not out of fear of being a douche, it’s just I don’t wish to disturb any nearby parties. In the office, my use of the personal assistnt is near zero, unless I’m writing a “how to” about the service, as I’m on a Mac in the office, and find it just as easy to quickly type a query into Bing. My in-office usage of Siri will likely increase, if it does prove to be a part of OS X 10.12, which we should learn more about next week.