CBS News has launched a new Apple TV app that will offer content from the network’s always-on, original streaming news coverage and curated video playlists. The app will offer both a live stream of CBSN, along with curated news stories and video playlists for each view, based on previously watched content.
Users can tell Siri on Apple TV (4th generation) “Watch CBS News” to immediately launch the new CBS News app and start the full-screen, CBSN live stream with no authentication required.
App is Interactive
Users will also be able to interact with the app while the stream is playing, browsing related videos, bookmark videos for later viewing, and even subscribe to specific playlists and topics.
“Our Apple TV app represents the future of how viewers will consume and interact with video,” Christy Tanner, senior vice president and general manager of CBS News Digital, said. “We are taking advantage of the platform’s cutting-edge, interactive technology to offer a customizable experience.”
“The CBS News app on Apple TV delivers the full breadth of our original reporting and live, anchored streaming coverage combined with a layer of editorial curation, giving news consumers unprecedented flexibility and access to the stories they care about,” Nancy Lane, senior executive producer of CBS News Digital, said.
The launch of the news app will give Apple TV users direct access to CBSN’s wall-to-wall coverage from the Republican and Democratic National Conventions starting Monday, July 18. Coverage will start at 7:00PM Eastern time each evening.