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Apple Frees Up iPhone 7 and iPhone 7 Plus Stock for iPhone Upgrade Program Members

Apple Frees Up iPhone 7 and iPhone 7 Plus Stock for iPhone Upgrade Program Members

You may recall that during last Friday’s iPhone 7 pre-order hullabaloo, the a number of customers who were enrolled in Apple’s iPhone Upgrade Program were unable to pre-order the iPhone 7 or iPhone 7 Plus model of their choice, due to the limited stock that was available when pre-orders kicked off at 12:01AM Pacific time.

Apple Frees Up iPhone 7 and iPhone 7 Plus Stock for iPhone Upgrade Program Members


Apple had already warned that demand would outstrip supply as usual, but unlike regular customers, iPhone Upgrade Program members were not given the option to pre-order a new iPhone online for home delivery.

Instead, members of the upgrade program were shoved over to a special queue that only allowed them to reserve an iPhone to pickup from their local Apple Store. Unfortunately, many of those stores were already sold out. So, following much frustration, and even a lawsuit or two, Apple began making an effort to resolve the issue for the affected customers, collecting information from them, with promises to make things right. Apple is coming through on that promise.

Apple has sent an email to some iPhone Upgrade Program members to inform them that more reservation times for iPhone 7 and iPhone 7 Plus, sans Jet Black models, have been added for September 16. Accordingly, over the past 24 hours or so, several MacRumors readers enrolled in the program have been able to reserve the iPhone model they desired for pickup at a local Apple Store later this week.

The email reads:

If you tried to upgrade through the iPhone Upgrade Program, you may have had difficulty reserving a new iPhone 7 or iPhone 7 Plus due to high demand. We’ve made two important changes to help you.

We’ve added more reservation times for this Friday, September 16.
Simply confirm your eligibility and then see if the model you want will be available at an Apple Store near you. Please note that there are no reservations available to pick up the jet black model on Friday.

Tell us which iPhone you want and we’ll let you know when it’s in.
If you’re still unable to reserve the model you want for pickup on Friday, let us know your preference by completing this short form. We’ll contact you within 48 to 72 hours to let you know when your iPhone 7 or iPhone 7 Plus will be available for in-store pickup after Friday, September 16.

A number of affected customers report being now able to make a reservation to pick up an iPhone 7/7 Plus on release day, this Friday.  Availability is still limited, but Apple does have to try and appease all of their customers.

If you were unable to get a pre-order in for the iPhone 7 model you wanted last week, you have a slim chance to grab one on Friday at your local Apple Store, and maybe your carrier’s store. Let us know how that works out for you…

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