While Apple may be reluctant to release pre-order sales numbers for the new iPhone 7 and 7 Plus, T-Mobile shares no such reluctance to boast about their numbers. (And they’re usually so shy about promoting things like this…)
This is a BFD. T-Mobile (NASDAQ: TMUS) today released sales information for this weekend’s iPhone 7 and iPhone 7 Plus pre-order, which went live at the Un-carrier last Friday, September 9th at midnight and has gone on to shatter all previous iPhone pre-order records at T-Mobile. On top of that, pre-orders from Friday through Monday were up nearly 4x compared to the next most popular iPhone – and Friday set a single day sales record for any smartphone ever in T-Mobile US history.
The number three wireless carrier says pre-orders for the iPhone 7 and iPhone 7 Plus have shattered previous sales records, and says orders for Apple’s new flagship handsets are four times higher than the previous record holder, the iPhone 6.
“iPhone 7 is the biggest pre-order in T-Mobile’s history, and that says a lot about our momentum and the excitement customers have for iPhone 7 and iPhone 7 Plus!” said John Legere, T-Mobile president and CEO. “Q3 was already off to an incredible start, and when you add a kick-ass phone to T-Mobile ONE and top it off with the nation’s fastest LTE network, Americans can clearly see that it’s the best time ever to switch to the Un-carrier!”
Sprint has also weighed in with pre-order numbers for the new handsets, saying sales numbers for the new iPhones are 4 times those of the iPhone 6s. The number four carrier says pre-orders are up 375% over three days, compared to last year’s numbers.
Since Sprint began accepting pre-orders on Sept. 9, new and existing customers have been placing orders for iPhone 7 and iPhone 7 Plus at a rate nearly four times greater than this time last year.
Some observers had been expecting disappointing sales for the iPhone 7/7 Plus, due to the similarity in design to the iPhone 6s/6s Plus. Also adding some weight to that forecast was the announcement by Apple that it would not be releasing opening weekend sales numbers for the new devices.
AT&T and Verizon have yet to announce pre-order numbers for the new handsets, but we’ll keep an eye out, and let you know if they post any numbers.