Apple has made a change to its leadership page to reflect a minor change to Senior Vice President Angela Ahrendts’ title. Ahrendts, whose title was “Senior Vice President, Retail and Online Stores,” has had her title simplified to “Senior Vice President, Retail.”
Ahrendts’ job duties entail:
Angela Ahrendts is Apple’s Senior Vice President of Retail, reporting to CEO Tim Cook. Angela is responsible for strategy, real estate & development, and operations of Apple’s physical stores, Apple’s online store and contact centers.
Ahrendts’ joined Apple in 2014, from Burberry where she served as Chief Executive Officer. The Cupertino firm’s retail head position was at the time empty, due to the removal of former Dixons CEO John Browett, who lasted less than a year. Browett was the replacement for Ron Johnson, who left Apple in 2011 for a position at retailer JC Penney.
Since joining Apple in 2014, Angela has integrated Apple’s physical and digital retail businesses to create a seamless customer experience for over a billion visitors per year with the goal of educating, inspiring, entertaining and enriching communities. Apple employees set the standard for customer service in stores and online, delivering support from highly trained Geniuses and expert advice from Creative Pros to help customers get the most out of their Apple products.
Ahrendts’ title change likely doesn’t reflect any sinister goings-on in the halls of Apple, but is more likely a reflection of Apple’s moves to simplify retail branding, which recently included dropping the “store” designation when referring to its retail locations. Apple has also been making moves to better integrate the online and physical retail experiences over the past few years.