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A Lack of New Models Continues to Contribute to Mac Sales Slide

A Lack of New Models Continues to Contribute to Mac Sales Slide

Sales of Apple’s Mac continues to slide, amid a continued decline in worldwide shipments, and a severe lack of updates to the Mac lineup. During Q3 2016, Apple shipped an estimated 5 million Macs, down from 5.7 million in the same quarter of 2015.

A Lack of New Models Continues to Contribute to Mac Sales Slide

PC shipping estimates from Gartner show Apple’s share of shipments was good enough for 5th place in the PC shipment sweepstakes, coming in behind Lenovo, HP, Dell, and Asus. Among the top five, Apple, and Lenovo saw a drop in shipments, while HP, Dell, and Asus saw growth of 2.3%, 2.6%, and 2.4% respectively.

Gartner’s estimates show overall worldwide PC shipments dropped 5.7%, to 68.9 million units, making Q3 2016 the eighth straight quarter shipments of PC have shown a decline. Gartner says that is the longest duration of decline in the history of the PC industry.

Apple shipped an estimated two million Macs in the U.S. during Q3 2016, a 10.7% drop from the 2.3 million they pushed out the loading dock door in Q3 2015.

IDC also released its PC shipping estimates for the quarter, showing a 3.9% decline in overall PC shipments worldwide. IDC says Apple shipped 5 million Macs in Q3 2016, a decline of 13% from the same quarter in 2015.

Apple’s Mac lineup has suffered from a lack of major updates. Other than the Retina MacBook, no Macs have received updates in 2016, resulting in customers who have been upgrading only if they are in dire need of a replacement, as they wait for new models. Mac shipment numbers likely will continue to suffer until new updates to the Mac lineup are released.

Rumors indicate Apple is planning to release a revamped MacBook pro lineup later this year, featuring a redesigned body, new keyboard, and an OLED display touch panel that will replace the current top row of physical function keys.

(Via MacRumors)

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