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Google Overhauls Google Play Music to Stream Content Based on User Location, Activity, and Time of Day

Google Overhauls Google Play Music to Stream Content Based on User Location, Activity, and Time of Day

Google on Monday announced a revamped version of its Google Play Music streaming platform that will offer contextually aware music recommendations based on user location, time of day, current activity, and music preferences.

Google Overhauls Google Play Music to Stream Content Based on User Location, Activity, and Time of Day

Building on our commitment to help you find the right music for any moment, today we’re introducing the new Google Play Music — a fresh take on our music streaming service that is smarter, easier to use, and much more assistive.

To deliver that, Google Play Music uses machine learning to figure out what music you like and then mixes in signals like location, activity, and the weather along with hand-picked playlists to personalize music for wherever you are and whenever you want tunes. Starting this week on Android, iOS and the web, the new experience will roll out globally (62 countries, to be precise).

The opt-in features will allow Google to learn what you like to listen to, and where and when you listen to it, to become the “ultimate personal DJ,” to present just the right content. The new feature will offer up your workout playlist at they gym, a relaxing playlist after a hard day at work, or the playlist that helps you study at home.

To provide even richer music recommendations based on Google’s understanding of your world, we’ve plugged into the contextual tools that power Google products. When you opt in, we’ll deliver personalized music based on where you are and why you are listening — relaxing at home, powering through at work, commuting, flying, exploring new cities, heading out on the town, and everything in between. Your workout music is front and center as you walk into the gym, a sunset soundtrack appears just as the sky goes pink, and tunes for focusing turn up at the library.

The revamped service will offer up a regularly updated offline playlist, which is based on what you’ve listened to recently. The feature allows users to listen to music, even if they don’t currently have an internet connection available.

Google Play Music is $9.99 per month, and Google says the new features will roll out globally starting this week on Android, iOS and the web.

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