Apple on Monday announced that a number of nonprofit organizations in the United States are now able to accept donations via Apple Pay. Previously, Apple’s app rules prevented iOS apps from collecting funds for charities or fundraisers using the payments service.
A total of 19 charities are now accepting Apple Pay donations beginning today, while 5 others will soon offer Apple’s payments solutions as an option to make donations.
Nonprofits bringing Apple Pay to supporters today include:
- American Red Cross
- American Heart Association
- charity: water
- Children’s Miracle Network Hospitals
- COPD Foundation
- Crohn’s & Colitis Foundation of America (CCFA)
- Doctors without Borders
- Feeding America
- International Rescue Committee
- St. Jude Children’s Research Hospital
- Save the Children
- The Nature Conservancy
- The Water Project
- World Vision
- WWF (World Wildlife Fund)
Nonprofits soon to offer Apple Pay include:
The charities will be able to accept donations on their websites via Apple Pay for the web, and also through their iOS apps that support the pyments service as a donation option.
“We’re making it incredibly easy to give back with Apple Pay,” said Jennifer Bailey, Apple’s vice president of Apple Pay. “Websites and apps tell us they see twice as many people actually completing a purchase with Apple Pay than with other payment methods. We think offering such a simple and secure way to support the incredible work nonprofits do will have a significant impact on the communities they serve.”
The charities are hoping that by adding Apple’s payments service as a donations option, they’ll spur Apple customers to make more and larger donations during the upcoming holiday season by making the process simpler and also more secure.
“Apple Pay lets Feeding America offer our donors a checkout experience that is as easy and fast as the best e-commerce experiences. Mobile technology is critical to growing support for Feeding America and ultimately get more food to more people facing hunger in our country.” — Liz Nielsen, Senior Vice President of Direct Marketing & Digital, Feeding America.