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Apple CEO Tim Cook Assures Employees That New Desktop Mac Models Are on the Way

Apple CEO Tim Cook Assures Employees That New Desktop Mac Models Are on the Way

Apple CEO Tim Cook has assured employees that the company is still committed to the Mac lineup, and that there are “great desktops in our roadmap.” The comments come in an employee message board post by Cook. (Via TechCrunch)

Apple CEO Tim Cook Assures Employees That New Desktop Mac Models Are on the Way

Some folks in the media have raised the question about whether we’re committed to desktops,” Cook wrote. “If there’s any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that.”

Cook noted the desktop Mac lineup is “very strategic” to Apple, and said the current iMac “is the best desktop we have ever made and its beautiful Retina 5K display is the best desktop display in the world.” Cook cited the desktop Mac’s high performance processors, large screens, ample storage and “a greater variety of I/O.”

Cook was also asked by an employee: “What do you consider to be Apple’s biggest differentiator, and what can employees do to foster and advance those efforts?”

Our greatest differentiator is our culture and our people. They are the foundation by which everything else comes about. Without great people and a great environment that people can live in, we wouldn’t have intellectual property. We wouldn’t have the best products. We wouldn’t have the inventions or features I mentioned earlier,” Cook replied.

“I think it’s that ‘change the world’ attitude and boldness that’s deeply embedded in our culture, that ‘good isn’t good enough.’ All of this is the fuel for everything else that we do.”

So, it appears new desktop Macs are on the way, we just don’t know exactly when. It should be noted that it has been quite awhile since a desktop model of Apple’s computer lineup have received any update love. The iMac was last updated 433 days ago, the Mac Mini’s last saw any update attention 795 days ago, and the Mac Pro’s last update was Way back in history, an astounding 1,097 days ago. (Figures via MacRumors)

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