Apple has notified developers that its introductory $100 free App Store Search Ads credit has been extended until March 30. The offer is for developers who have yet to use the program, which shows paid ads promoting apps displayed above the usual search results.
App Store Search Ads Offer Extended
The offer was originally set to expire on December 31, 2016, but Apple has sent out emails informing developers that the program will be extended for another two months, (3 months total).
You’re so close to connecting with customers ready to download your app.
Thousands of developers are growing their business with Search Ads. We want you to be one of them, so we’re extending the $100 promotional credit period to March 30, 2017.*
All it takes is a few simple steps:
- Tell us the app you want to promote.
- Set a budget and maximum cost‑per‑tap bid.
- Add your promo code if not already applied:
Sign in >
Have any questions about getting started? Please contact us.
See you on the App Store,
The Search Ads team
In order to claim the credit, developers will need to create a Search Ads account, include payment information, and start a new campaign.
Apple hasn’t supplied a reason for extending the introductory program. However, it could be because the Search Ads program hasn’t performed as well as they’d hoped, and as a result, they’ve extended the program.
Currently, App Store Search Ads are only available to iOS users in the United States, no timetable has been announced for expanding the program to international markets.