Apple is usually fairly closed-mouthed when it comes to specifics about Apple Pay usage. However, there are other ways of finding out how Apple’s contactless payment solution is fairing in the wild.
Consumer spending analytics company TNX says it has analyzed credit card bills from banks that specify when an Apple Pay transaction was made on a consumer’s purchasing activity, and their findings show usage of the mobile payments service grew by slightly over 50% in 2016.
The firm also looked at what type of merchants fared best in attracting customers who use Apple Pay:
Not surprisingly, popular mobile apps and websites are atop the chart, with just-in-time lodging app HotelTonight and food delivery services Caviar, Postmates and DoorDash leading the way. Boxed.com has the highest adoption of all retailers.
As far as bricks-and-mortar retailers go, Duane Reade and Whole Foods topped the list, with Apple Pay accounting for 1.8% and 1.7% of their transactions respectively. You can see how other retailers fared in the chart seen below.
The report shows that while Apple Pay has come a long way, it still faces an uphill battle to gain wider consumer acceptance and usage. While Apple’s payments service has fared well when it comes to usage in apps and website purchases, it still accounts for only a small amount of the overall credit card transactions.