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Apple to Remove Iconic Glass Cube Entrance from its Fifth Avenue NYC Store

Apple to Remove Iconic Glass Cube Entrance from its Fifth Avenue NYC Store

A Wednesday report indicates Apple will be dismantling and removing the iconic glass cube entrance of its flagship Fifth Avenue Store in New York City. The store is currently undergoing renovation and expansion.

Apple to Remove Iconic Glass Cube Entrance from its Fifth Avenue NYC Store

MacRumors:

On March 16, Apple filed a permit for the “full removal of the glass cubical structure at the Apple Store entrance,” which, according to BuildZoom, was granted on April 17. The removal of the cube will cost Apple $2 million, and according to a second source, could commence on May 9.

Work is currently underway to expand the Fifth Avenue Apple Store to double its original size, growing fromĀ 32,000 square feet to 77,000 square feet. It currently isn’t clear what Apple’s plans are for the glass cube. It may be planning to remove it to allow for construction needs under the cube, or perhaps they are remodeling the cube while they’re at it.

Apple has dismantledĀ the cube once before, back in 2011. It was deconstructed to allow for a new, more seamless glass cube, which contained a mere 15 glass panels, compared to the previous cube’s 90 glass panes.

As construction continues on the Fifth Avenue location, the Apple Store is operating out of a nearby storefront that formerly housed the FAO Schwartz toy store.