Subway is currently testing a new restaurant design that features self-order kiosks that offer Apple Pay as a payment option. Customers will be able to order before they walk through the door – paying with Apple’s mobile payments solution via the Subway app – and pick up their order as soon as they walk through the door.
Subway’s test locations will offer self-order kiosks, offering both Apple Pay and Samsung Pay as payment options. Once the customer’s order is complete they’ll be able to pick it up at a dedicated pick-up spot in the restaurant.
Currently, the new ordering system is available at 12 “Fresh Forward” pilot locations open today in the U.S., Canada and the U.K.: Tamarac, FL; Orlando, FL (2); Winter Park, FL; Chula Vista, CA; Knoxville, TN; Palmview, TX; Hillsboro, OR; Vancouver, WA; Beauport, QC; Granby, QC; and Manchester, U.K.
Highlights of the redesigned Subway’s include:
- Digital: Self-order kiosks in select locations, digital menu boards and, as always, Apple and Samsung Pay options. Guests enjoy a speedy Subway® experience with a separate food preparation area and a designated pre-order pick-up location for kiosk, mobile app, delivery, catering and bot for Messenger orders.
- Food: Fresh veggie display with whole tomatoes, green peppers, onions and cucumbers that are sliced daily, plus new bread and cookie displays on the front of the line. Subway® Fresh Forward restaurants also include new menu items, starting with pico de gallo, new sauces, house-made pickles, and made-without-gluten bread.
- Dine-In Experience: Bright and playful décor, curated music, and comfortable seating with USB charging ports and complimentary Wi-Fi create a welcoming environment.
Subway didn’t offer a firm date for rolling out the new store concept to the rest of its chain of over 44,800 franchised sandwich shops, merely saying many elements of the new brand identity will be worldwide by the end of 2017.