A new report indicates the Apple iPhone X’s TrueDepth camera, and the features it enables – including Face ID and Animoji – as features that drive user satisfaction.
Countering the speculative narrative that iPhone upgraders might be turned off by iPhone X’s missing Home button and Touch ID and its new touch navigation gestures and Face ID authentication, a report published by the Strategy Analytics Consumer Sentiment Analysis group identified the new phone’s front-facing TrueDepth camera as a primary driver of interest among buyers and noted that customer sentiment surrounding Face ID is “extremely positive.”
The report surveyed 568 early adopters of the iPhone X, and found that around 80% of those users surveyed held a positive view of the device’s new features.
The study also showed brand loyalty continues when it comes to the handset. “Brand equity remains an important factor for the iPhone X. As an established brand with a loyal customer base, those already in the Apple ecosystem will continue to purchase these products.”
Adam Thorwart, a lead analyst for the firm and the author of the report, stated that “overall, early adopters of the iPhone X are satisfied with the device. The combination of consumer sentiment for device features and Apple’s brand reputation help this device become a standout product in the US Smartphone market.”