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iPhone X and iPad Pro Named ‘Displays of the Year’ by SID

iPhone X and iPad Pro Named ‘Displays of the Year’ by SID

The Society for Information Display (SID) on Tuesday named the iPhone X and iPad Pro as Displays of the Year. They will be recognized during the awards luncheon on Wednesday, May 23, as part of Display Week, to be held this year at the Los Angeles Convention Center, May 20-25.

To be considered for a 2018 Display Industry Award, a product had to be available for purchase during the 2017 calendar year. The seven winners, divided into three categories, were chosen by a distinguished panel of experts who evaluated the nominees for their degree of technical innovation and commercial significance, in addition to their potential for positive social impact.

Apple’s iPad Pro models, available in 10.5 and 12.9-inch screen sizes, won an award for the ProMotion display technology which debuted with the two devices. ProMotion features a 120Hz display refresh rate, designed to make all motion content in the screen to be smoother and more responsive.

Apple iPad Pro Display
Apple’s newest iPad Pro displays feature the company’s innovative ProMotion technology, developed to enhance visual performance. Available in 10.5-in. and 12.9-in. sizes, both tablets offer the same pixel density of 264 pixels per inch (ppi), corresponding to 3.7 million and 5.6 million pixels, respectively. They deliver adaptive screen-refresh rates ranging from 24 to 120 hertz (Hz) – the first displays in mainstream consumer products to do so. The 120-Hz refresh rate supports fluid scrolling, excellent response to touch via a finger or Apple pencil, and smooth motion content. The ProMotion display technology is enabled by a new, high-performance oxide thin-film transistor (TFT), as well as newly engineered liquid-crystal materials and advanced photoalignment materials.

iPhone X and iPad Pro Named 'Displays of the Year' by SID

The iPhone X is receiving a Displays of the Year award, for its edge-to-edge Super Retina display. It is the first OLED display used in an iPhone, and provides HDR and True Tone support.

Apple iPhone X
The iPhone X is the first product in Apple’s iPhone series to fulfill the vision of a smartphone that is entirely screen, with no physical elements, keyboards or dedicated function buttons. With iPhone X, the lingering button on the face of the phone is eliminated, and the display becomes the primary element for all interaction, allowing the display to flow and entirely fill the face of the iPhone. The 5.8-in. Super Retina display features resolution of 458 ppi and is the first OLED panel to match the standard set by prior iPhone generations, delivering striking colors, true blacks, a million-to-one contrast ratio and superior, system-wide color management. The HDR display supports Dolby Vision and HDR10, which together serve to further heighten the image quality of photo and video content. In addition, True Tone dynamically adjusts the white balance of the display to match surrounding light for a more natural, paper-like viewing experience.

Other devices that will be recognized during the Display Week awards luncheon, scheduled to be held the Los Angeles Convention Center on Wednesday, May 23, include the Sharp 70-inch 8K LCD TV, the Continental Automotive 3D Touch Surface, the Kolon Industries Colorless Polyimide (CPI), the Synaptics Optical In-Display Fingerprint Sensor, and the LG Display UHD Crystal Sound OLED.

For more information, visit the Society for Information Display website.

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