Snapchat rolled out a controversial redesign of its app a few months back, and since then it has been facing an outcry from users and has seen its popularity falter. A new survey show just how much the mighty have fallen, even as the company rolls out an update that gets rid of one of the most controversial new features.
Its user sentiment — measured by having consumers rank their impression of a brand on a scale of 100 for “very positive” to -100 for “very negative” — among 18- to 34-year-old U.S. consumers declined 73 percent.
Feelings about Snapchat among millennials fell from a high of 30 down to a low of 8 following the redesign. Overall user satisfaction fell from 27 to a low of 12 last month.
Snapchat released another redesign of their app on Thursday, which puts a few things back the way they used to be.
Snap is rolling out this redesigned redesign to most iOS users. It’s also eliminating the messaging inbox algorithm it used to prioritize some messages over others. Now, all messages in the inbox will appear in reverse-chronological order (like they used to).
It remains to be seen if Snapchat’s step back can bring disenchanted millennials back into the fold.
Snapchat is available for iOS devices, free on the App Store. [GET IT HERE]