While Apple’s iPhone X might get all the press, the Cupertino firm’s workhorse iPhone 8 and iPhone 8 Plus models have helped Apple grab 38.7% of the U.S. smartphone market in the June quarter.
The company is up 5.9 points year-over-year, claimed Kantar Worldpanel ComTech. Together, the iPhone 8 and 8 Plus represented almost a fifth of all smartphones sold in the quarter.
The iPhone X ranked in as fourth-best selling smartphone. In all, iPhones accounted for 8 of the 10 smartphone models on the list. Kantar says a “lack of depth in the mid-high tier is allowing Apple to find a new avenue for growth.”
The iPhone also performed well in other countries, as the iPhone X held on to first place in China, a spot it has held since its November debut. However, the device’s 5.3% piece of the pie wasn’t enough to offset a 2.1 point drop in overall marketshare in the country.
Although Apple made gains in countries like Australia, France, Germany, and Spain, during the quarter, it saw its share slide in Italy, Japan, and the U.K.